Part 1:

Start at the Top—Attract Like a Magnet

Your journey begins at the top of the funnel (ToFu). 

Here’s where Ryan’s magic starts: awareness. 

Think of this as your “welcome mat” for potential customers. 

At this stage, you’re casting a wide net to capture attention, using content that grabs and keeps people in your orbit.

(1) Content That Clicks

Create content that educates, entertains, or inspires. 

We’re talking blog posts that answer your audience’s biggest questions, videos that solve their problems, and infographics that make complex topics simple. 

The goal? 

Get them to your site and keep them coming back for more.

(2) Be Social, Not Salesy

You don’t need to dominate every social platform. Just pick a couple where your ideal customers hang out and start showing up regularly. 

Share valuable content, interact in the comments, and don’t shy away from engaging with your audience in a genuine, human way.

(3) Smart Ads, Smart Reach

Here’s where paid ads come in. 

Invest in highly targeted ads on platforms like Google or Meta to expand your reach. Make sure you’re focusing on keywords and demographics that align with your ideal customer profiles.

Don’t just splash cash; spend smart.

 Pro Tip: Run A/B tests on your ads to see which versions bring the best engagement. This way, you’re not just throwing money at the wall to see what sticks—you’re optimizing every cent.

Part 2:
Move to the Middle—Engage and Nurture

Now that you’ve attracted a crowd, it’s time to get them to stick around. 

This is where the middle of the funnel (MoFu) comes into play. 

Ryan calls this the “engagement phase,” and it’s all about building trust and establishing a deeper connection.

Here’s how to make it work:

(1) Emails That Feel Personal

Ryan’s a huge advocate for email marketing—and not the spammy kind.

Build segmented lists based on your audience’s interests and send targeted, personalized content that meets them where they are in their journey.

Think newsletters, product updates, and exclusive offers that feel more like a conversation than a pitch.

(2) Lead Magnets That Matter

Your audience craves value.

Use lead magnets—like a killer eBook, an insightful webinar, or an actionable checklist—that offer real solutions to their pain points.

Don’t just ask for an email address—offer them something worth their while.

(3) Stay Top-of-Mind with Retargeting

Ever noticed ads for a product you looked at once but didn’t buy?

That’s retargeting, and it’s gold.

Show your ads to people who’ve already visited your site. A little nudge can go a long way in reminding them why they stopped by in the first place.

 Pro Tip: Use tools like Hotjar or Crazy Egg to analyze user behavior on your site and refine your content strategy accordingly. Knowing exactly how visitors interact with your content helps you craft more compelling follow-ups.

Part 3:

Hit the Bottom—Convert and Keep

At the bottom of the funnel (BoFu), it’s all about sealing the deal. 

This is where Ryan gets laser-focused on eliminating friction and optimizing for conversion.

Key tactics here:

(1) Landing Pages That Land Sales

Your landing page is where the magic happens—or doesn’t. 

Ryan recommends keeping them clean, direct, and aligned with your ad campaigns. 

Each page should have one clear call-to-action (CTA) and remove any distractions that could derail a potential sale.

(2) Offers They Can’t Refuse

This is where you put your best foot forward—discounts, limited-time offers, exclusive bundles, you name it. 

The idea is to create a sense of urgency and make the offer feel too good to pass up.

(3) Customer Support That Stands Out

Whether it’s through chatbots or a dedicated support team, make sure someone is always there to answer questions and resolve doubts. 

A quick response can often be the difference between a sale and a bounce.

 Pro Tip: Follow up with customers post-purchase. Thank them for choosing you, provide additional value, and suggest other products they might like. Keep them coming back for more.

Ryan Deiss’ Secret Sauce: The Full Funnel

Ryan’s full-funnel approach isn’t just about pushing people through a pipeline; it’s about creating a seamless journey where your brand is always ready to serve the customer’s next need. 

When you focus on every stage of the funnel—awareness, engagement, conversion, and retention—you’re driving sales and building a community of loyal, repeat customers.

This strategy is a continuous process of optimization and improvement.