Want huge growth on social media? (follow these rules)
ISSUE #41
Noticed your social media posts getting less reach? You’re not alone.
Social media algorithm updates have completely changed how the platforms give reach to content and creators.
Sponsored by:
▼
Noticed your social media posts getting less reach? You’re not alone.
Social media algorithm updates have completely changed how the platforms give reach to content and creators.
In an interview with Entrepreneur, LinkedIn’s technicians revealed the inner workings of its updated algorithm that runs on “6 principles of influence.”
In today’s Deep Dive, we explore how these prinicples work so you can make yourself a top authority on LinkedIn (and potentially on other platforms as most are following suit), while avoiding the virality trap that the majority of creators have fallen into.
Plus, we break down the algorithm-pleasing formula behind a post which was praised by the LinkedIn technicians as a “classic example” of how to post for maximum reach.
Let’s dive in!
A MESSAGE FROM ANGELA LAURIA
Want to Be Paid $100,000, $250,000, or Even $1,000,000 As A First Time Author?
It starts with writing the “perfect book proposal”. Perfect meaning that it aligns with what publishers are buying now to tap into the big money opportunities that are available to authors.
In this free training, a 30-year publishing industry veteran Dr. Angela Lauria shows serious writers what they need to know to get on the path to being published (and being paid well for it)
DEEP DIVE –
(Image: Robert Cialdini “Influence, LinkedIn)
LinkedIn Influence: The 6 New Principles of Growth
Since Robert Cialdini released his classic book on psychology, “Influence: The Psychology of Persuasion” almost all marketers use the 6 principles of persuasion in their campaigns.
Fast forward to 2023, and the recent LinkedIn updates have gotten its algorithm technicians plus expert creators on the platform, like ghostwriter for top authorities, Lolita Allyger, talking about 6 principles of influence that might not just apply to LinkedIn, but all social media platforms in the very near future.
If you understand how the principles work, you can become a master networker on the world’s largest online networking platform and potentially also a huge authority on other mass-reach platforms like Twitter.
What to tell your friends about the new LinkedIn algo 👇
Don’t chase virality. LinkedIn gives reach to top experts and networkers who provide valuable content that starts productive conversations.
LinkedIn’s new 6 principles of influence:
Share knowledge and start conversations
Don’t share general content for virality
Respond to comments comprehensively
Don’t focus on the value of individual posts
Keep LinkedIn’s vision in mind
Niche down your audience community
Read on if you’d like a deeper understanding of how to apply these 6 principles + an example post proven to get recognition and build authority that you can copy today…
1. Be a Fountain of Knowledge
LinkedIn has seen a nearly 40% increase in “people checking out and viewing content that is grounded in knowledge from people that are out of their network.”
Knowledge sharing, i.e. your expertise, that creates meaningful conversations is greatly rewarded.
2. Don’t Aim for Virality
LinkedIn isn’t demoting content, but it’ll no longer reward shallow posts that aren’t educational or useful.
3. Respond to Your Commentors
Because LinkedIn is so focused on creating engagement, it’s counting comments.
It also focuses on the quality of comments, so it’s best to answer questions and foster productive conversations.
4. Post Valuable Content Consistently
LinkedIn wants to see a consistent type of content that’s niche to you. So don’t worry too much about the value of individual posts.
Focus on the long-term returns of growing your reach and influence on the platform.
5. Align With LinkedIn’s Vision
LinkedIn wants to create economic opportunities for everyone online. Think about how you’re contributing to that mission.
6. Niche Down Your Audience
So far, creators are seeing a 10% increase in post views from their followers: “We are looking to see that you are building a community around content, and around knowledge-sharing that you are uniquely qualified to talk about,” says Dan Roth, LinkedIn’s Editor in Chief.
Every one of your posts has a total addressable market: what are you trying to achieve with each post?
Example in the wild 🦁
The post below was rewarded greatly by LinkedIn:
2M impressions
19,955 Likes
835 Comments
535 Reposts
It followed a “share, advice, opinion” algorithm-charming formula that LinkedIn’s technicians couldn’t keep to themselves…
🫴 Share
It shares not just a clever advertisement, but an experience the business owner had with a customer.
🖐️ Opinion
It includes the poster’s opinion on the topic, which is valuable to the audience.
☝️ Advice
It provides a moral to the story the audience can learn from.”We really appreciate creators taking creative liberty and using their personality” – LinkedIn Director of Product Management, Alice Xiong.
The New Era of Social Media Has Begun
Because the algorithms of social platforms used to give reach to popular content, feeds were getting flooded with posts that were entertaining, but unhelpful. That’s why they’re making these changes (X is also limiting reach).
This is great because while vanity metrics, i.e. likes and comments, can make it look like your posts are performing well, they don’t show the true ROI of your content. So instead of chasing the wrong results, you can focus on what actually moves the needle and be rewarded for it.
A reminder of the 6 LinkedIn principles of influence👇
Share knowledge and start conversations
Don’t share general content for virality
Respond to comments comprehensively
Don’t focus on the value of individual posts
Keep LinkedIn’s vision in mind
Niche down your audience community
Thank you for reading today’s Deep Dive! We hope you enjoyed it.
See you in a few days!
Inspirations for today’s Deep Dive:
Pulse
She Turned $2K into $25,000 Per Month in Semi-Passive Income
When Lisa bought her website for $2K, there were many months where she wanted to quit because it was too hard. Today, her initial $2K website purchase brings in $25,000 per month in semi-passive income. Watch the limited time free masterclass on how she did it.*
YouTube Thumbnails With Closed Mouths Increase Watch Time
Manager for the biggest content creators, Reed Duchscher revealed his learnings from using YouTube’s new A/B testing feature. He found that for one of Mr. Beast’s thumbnails that a closed mouth increased watch time, plus 3 more takeaways.
How to Break Through People’s Guard When Doing Cold Outreach
Even if you have a proven solution and a reputable business, many people you reach out to cold will be leery of you. But, if you use the three phases of intentional connection in your messaging, you’ll be welcomed with open arms.
Superconsumers are small in number (about 10% of your consumers for a particular category), but high in impact (they can drive 30-70% of purchases). While most companies obsess over getting new customers, the biggest innovative brands like Starbucks and Amazon focused on collecting data from their superconsumers for growth and expansion.
A MESSAGE FROM EZOIC
🚀 Powerful Monetization Tools For Your Website + Content
Whether you’re a small independent business or a major brand, Ezoic can work seamlessly with your site.
With an AI driven approach to ad personalization and optimization, Ezoic works to:
Increase your revenue
Maximize your website’s performance
Grow your traffic faster than ever before!
With countless case studies of businesses who increased their traffic and boosted their revenue through the site performance and user experience improvements Ezoic delivers….
We wanted to invite you to create a free account and remove the guesswork from how to not only better monetize your site but to also give every website visitor a better experience.
Join the 25K+ sites globally already benefiting from Ezoic
Thanks for reading
Thank you for reading today’s Growth Memo! We hope you enjoyed it.
See you in a few days!
FOR MARKETERS
WHO ARE READY
TO GROW.
[wpforms id="179"]
Written By:
At Growth Memo, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all visitors. We understand that you care about how the information you provide to us is used and shared. We have developed a Privacy Policy to inform you of our policies regarding collecting, using, and disclosing information we receive from our Website users. Federal Filing operates the Website. Our Privacy Policy, along with our Terms & Conditions, governs your use of this site. By using https://www.TheGrowthlMemo.com/ or accepting the Terms of Use (via opt-in, checkbox, pop-up, or clicking an email link confirming the same), you agree to be bound by our Terms & Conditions and our Privacy Policy.
Suppose you have provided personal, billing, or other voluntarily provided information. In that case, you may access, review, and make changes to it via instructions found on the Website or by emailing us at team@thegrowthmemo.com. To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the “unsubscribe” link located at the bottom of any marketing email. Emails related to the purchase or delivery of orders are provided automatically – Customers cannot opt-out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases (for example, if we have a legal obligation to keep it for specific timeframes). If you have any questions, reply to this email or visit our Website to view our official policies.