3 Ways To Make Growth Faster & Simpler -

3 Ways To Grow A Coaching Biz

ISSUE #72

Today we have a couple of key mindset shifts to share that might change everything in how you market, attract, and sell to your ideal clients.

TOGETHER WITH

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Today we have a couple of key mindset shifts to share that might change everything in how you market, attract, and sell to your ideal clients.

In the Deep Dive, we’ll break them down one by one so you can pick the pieces that make sense to implement now and store the rest away for a future day.

If you’ve ever struggled to stand out in the market, today’s issue is for you!

Let’s dive in

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DEEP DIVE –

3 Ways To Sell More of Anything

In this deep dive, we’ll share three different strategies to help you sell more and grow faster.

The first part is how to sell things that are hard to sell.

The second part is how to flip the risk / reward ratio.

The third part is about the magic of thinking big.

How To Sell Things That Are Hard to Sell

If you are selling something that is relatively new or unfamiliar to the market….

…or if you are selling at prices near the top of the market….

…or you are selling things in the spirituality, coaching, happiness, confidence, meditation, health, alignment, etc type niches where the outcomes of your work can be a bit vague or intangible….

You probably are aware that it can sometimes be hard to sell your offer(s).

You have two main paths to take in order to rise above all the noise and competition out there.

(1) Remarkable Demonstration & Unique Character

This is a great path to take if you (or someone as the face of your business) have a flair for showmanship and the dramatic.

Or if you deliver remarkable results that you can demonstrate through live videos, recorded videos, testimony from past clients, etc.

This can be hard to do if you don’t have some clear tangible before & after to show or some data that demonstrates the transformation.

Being able to deliver results is not enough though. There are plenty of amazing people and companies who do good work but never earn much notoriety or attention.

There has to be something remarkable or intriguing or curiosity grabbing.

This is a separate skill set in itself. If you have it — use it.

If not, then…..

(2) Be Hyper Clear + Relevant To A Specific Market Need or Niche

It is hard to stand out amongst every single other person and company in the market.

It becomes easier when you take aim to deeply serve and own a smaller piece of the overall market.

For example there are many fitness coaches and professionals out there…

…but there are many less many who talk primarily about mind-body integrative function fitness for mothers with chronic pain.

Far less people out there are looking for that full string of words put their content that might appeal to a lot of people while at the same time speaking directly to the people they most want to reach & serve.

So while far more people make more generic health or fitness search requests into Google or Instagram or YouTube….

…those who are looking for deeper and more nuanced solutions may find them.

When you focus in, it allows you to become among the very best at doing that specific thing. Reputation, brand, referrals, and word of mouth largely go to the very best in a given field.

If you aren’t a natural star who can garner mass attention and influence, getting deeper and more specific on who you are, what you do, and who you do it for is your path to selling more of things that are hard to sell.

Tilt The Risk / Reward Ratio

The less risk there is in a deal, the more likely people are to say yes to it.

The more reward this is in a deal, the more likely people are to say yes to it.

Or at least when the less perceived risk is low and the perceived reward is high.

If someone offered you a brand new sports car for $20,000 even though it was worth well over $160k — you would find a way to make that deal happen.

The owner was even willing to take the car to multiple mechanics of your choosing to do full inspections to ensure it wasn’t a lemon or a fake or have any flaws.

They all said it was pristine and in top condition.

Even if you didn’t have $20,000 liquid at that moment…

Heck — even if you didn’t have a driver’s license….

You would find a way to buy it because you know that you could flip it quickly for 8x more.

You knew a good deal when you saw all the facts.

And it wasn’t deal wasn’t good because the cost was low.

$20k is not just some trivial amount of money for most people.

It was a good deal because of how much leverage there was in the potential reward compared to the risk after your due dilligence.

It takes some creativity and some trust in the value of what you deliver but it makes acquiring new customers much easier.

The hardest ‘Yes’ you will get from a customer is going to be on their first time buying from you.

If you can make it simple, obvious, and easy for them to say yes that first time, future ones become a lot easier as they grow to know, like, and trust you.

As you find ways to keep new customers around to continue buying over time, you can get bolder and bolder with what you offer on the front end for new people to say “Yes” for their first time.

The Magic of Thinking Big

Want to know something a bit strange?

Going big is easier than going small.

Why?

Because business (and life) gets easier as you have more help & better help.

So it’s important to ask yourself how you get the best people to help you.

It’s not about money.

For the very best, money is the bare minimum expectation. It is the “table stakes” to be at the table to discuss gaining their support.

But the real offer to the people you most want is an exciting vision.

A+ people want to create, build, launch, and grow things they find interesting and valuable and meaningful.

Money is everywhere. The ability to find empowerment and enrichment and community and similar are a lot more rare.

That’s what you need to be able to provide to them.

And guess what?

Doing small stuff is not that interesting.

Being average is not that cool.

Doing what everyone else does and blending in won’t inspire people to move on your behalf.

Thinking, speaking, planning, strategizing, executing, and sharing a vision that is big and valuable and exciting?

That will attracts the best effortlessly (often times for less money than what they would usually ask for in the deal or agreement as well)

And it becomes a fly wheel of sorts because it becomes easier to do big things when you have the A+ best people helping you.

Create, evolve, and share the exciting mission that you are on.

At bare minimum — it’s more fun and you’ll get to do it with higher caliber people.

Big is scary, but big in the long run it is easier than the alternative.

Small grinds and tires and becomes low vibe. It is harder and harder to continue to pursue over time.

It attracts people who do worse work, require more management, and are only in it for getting paid so your turnover is going to be higher as you churn through lower caliber people.

Courage calls.
Go big.

It might just be easier.
It certainly will be more fun : )

TODAY GROWTH PICKS

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Thanks for reading

Thank you for reading today’s Growth Memo! We hope you enjoyed it.

See you in a few days!

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