It’s Your Time to Dominate This Social Network
It’s Your Time to Dominate This Social Network
ISSUE #88
With so much time, attention, and clicks driven over the past years by platforms owned by Meta and Alphabet…
TOGETHER WITH
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With so much time, attention, and clicks driven over the past years by platforms owned by Meta and Alphabet…
…as well as newer and sexier options that are driving us all towards short form video based consumption…
There’s a sometimes forgotten social network that can be the place for those who sell B2B.
Today we’re going to reveal a few methods for earning attention of the right people in your market on LinkedIn.
Let’s dive in 
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DEEP DIVE –
Part 1:
Help Restore The Balance of Creators vs Consumers
Every platform and network needs a balance of content to show & users who enjoy consuming the content.
It’s somewhat of a delicate balance to strike because too much or too little of either will cause everyone to leave the platform sooner or later.
LinkedIn currently is ramping itself up to compete with other major social networks on the quality, depth, and variety of content people can consume on the platform.
Which means they are incentivizing creators with fuller levels of reach to their connections and potential for reach beyond that pool of people.
If you are creating and posting content on any platform (including an email list), begin to post it on LinkedIn as well.
And while you’re on the platform, be sure to follow some top creators in relevant industries to begin to understand the kinds of content that perform best on the platform for your market.
Pro Tip:
LinkedIn currently appears to be heavily pushing video content on the platform so definitely do not shy away from sharing or producing videos to help pair with your existing text or image or audio content.
Part 2:
Create New Connections & Conversations Daily
LinkedIn’s main search function is fairly strong and you can use Boolean search operators to help find the ideal people you want to connect with.
LinkedIn’s Sales Navigator tool takes it to a whole new level where you can find the exact job titles for the exact types & sizes of companies you work with.
You can even filter based on people who are active on the platform so you don’t waste any time trying to connect with or contact anyone who isn’t truly a user of the platform.
Start with a goal of sending out 30 connection requests per work day. Overall the connection success rate is higher when you do not include any message in the connection request.
And start to test out a couple different variables when it comes to starting to build a relationship with the people you connect with.
The main options for the first steps are:
(A) Send a message to them within the first couple days of connecting
(B) Make comments on their posts or reply to comments they make on other posts
(C) Send a message to them but only after waiting at least a few weeks after connecting
You will create stronger relationships with (B) or (C) but most people fail to be organized and consistent enough to stick to a slower burn, longer term strategy.
If you have a strong relationship management system & don’t have to generate revenue immediately, (B) or (C) is your best route.
If you’re trying to validate the concept with tighter feedback loops & generate some immediate results — go with (A).
Regardless of which path you take, be sure to test out key things like what you are sharing or offering in the comments or messages you send.
Speaking of testing key things….
Part 3:
Test Out Key Elements Of Your Profile
First impressions are key on social media.
There are so many people out there making noise on these platforms that we are looking for any reason to not have to pay attention to anyone else.
Which means that what you share needs to grab people’s attention and convince them that you have something valuable to offer them if they stick around & engage with you.
Get a handful of photos rated to understand what creates positive and trusting feelings in others. Pick the best one for your profile picture.
Test out different Headlines to see if that leads to higher connection rates or if people bring it up in convos because they want to know more.
If they’re asking about it — you’re on the right path.
Beyond that, ensure your cover photo enhances your brand and the outcomes you help people achieve.
Make your ‘About’ section about what you help others to accomplish and less about you specifically.
And showcase some of your best content or offers in your ‘Featured’ section.
If you haven’t already turned ‘Creator Mode’ on, go ahead and do that.
Lastly, post content on at least a semi-regular basis to fill your page in with new and relevant information, offers, and announcements.
Do these things and you’ll be in the top 1% of profiles that stand out and offer value.
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Thanks for reading
Thank you for reading today’s Growth Memo! We hope you enjoyed it.
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