Calling In The AI Team to Bulldozer Your Business Through 2024

“In 1972 a crack unit of AI machines was sent to prison by a military court for a crime they didn’t commit. These machines promptly escaped from a maximum security stockade to the Los Angeles underground. Today, still wanted by the government, they survive as soldiers of fortune. If you have a problem, if no one else can help, and if you can find them, maybe you can hire the AI-Team!”

*Grabs Giant Cigar in Mouth* “So, You Want the AI Soldiers In Your Camp?…”

Ok, this is how it works…

AI doesn’t create new information. It works with the information and guidance it’s given. This is why all AI tools need a human to feed them quality data to work with.

Remember: good input + clear context = good output.

And it’s also why the roles listed below aren’t new.

AI machines aren’t ready to replace humans in these roles just yet. They’re going to be our super assistants that scale our output.

Editors & Fact Checkers

Content editors will be needed for all content production, from SEO to social.

At the very least, all content teams need to have someone acting as an editor for the writing voice, legibility, and formatting. The best person for this role is usually the content creator, as they’ll do the prompting that leads to the final output.

🤖 Editing Hack!: have AI produce baseline content while your team conducts interviews, finds experts, and adds more substance to the content.

Researchers and Data Scientists

Individualization is quickly becoming the new personalization in marketing.

In 2024, you’re going to see hyper-targeted content from performance campaigns, emails, and even blog posts that will be tailored to individual visitors.

To be a forerunner, allocate some of your team’s time to collecting and managing customer and user data for individualization.

Your tracking and conversion data can also be used to inform AI how to optimize and scale campaigns to maximize their profitability.

⚠️ But beware!: use this data carefully so you don’t get punished by regulators. Keep reading to learn more.

Campaign Managers

With more content in your arsenal, you’ll need strategists who know how to repackage ideas for distribution.

Create a campaign manager role. Their job will be to develop content repurposing and reposting strategies to squeeze all of the juice out of every piece of content you produce.

AI can help in this role by producing the content assets at scale. And it can create new angles of high-performing content to build on successful campaigns.

Team roles established. Let’s set some standards of practice to keep everyone aligned and functioning cohesively.

“You Messed Up. Now I Gotta Mess You Up. It’s The Law!”

The key areas where things can go horribly wrong or terrifically right with AI are in:

1. Security

2. Brand Image

3. Productivity

Setting some protocols for your team to follow in these areas should lead you in the “terrifically right” direction.

1. Security & Privacy

Protecting customer information needs to be priority numero uno at all times.

Remember that if you feed information into a publicly available AI tool like ChatGPT, you can be wide open to breaching data protection laws. Especially when it comes to individualizing content and user experiences.

To keep compliant, learn the regulations around the data you want to use and how you’re going to use it. Create company-wide policies to help prevent data from being misused illegally.

2. Brand Image

AI isn’t yet strong enough to produce content that’s on brand. It’s hard enough for humans to!

So your best bet is to use AI to write baseline content that’s matched to your brand’s core values. Then have a highly-skilled writer inject your brand’s voice into the content during editing.

🔧 Top tool!: the Verbatim Voice Tool can grade the voice of your writing to help your writers and AI produce content that’s on brand.

3. Productivity

You’ll use AI differently in each of your departments or areas of operations. Making department-level standard operating procedures for using AI will be the best way to keep production moving like a Ford factory throughout your entire company.

Your managing editor can work with the teams to oversee company productivity overall. And they can work with each role or department to improve procedures to make teams more productive.

“I Love It When A Plan Comes Together!”

As you can imagine, arming your business with AI will take a bit of planning and strategizing.

1 in 4 companies already have systems up and running, so the earlier you start the better!

The best thing to do first is get your team trained on AI while you build out your AI integration plan, regardless of whether you know how you intend to use it.

This way, your team’s good to go when you are.

And remember, AI always needs a human with it to keep its output compliant, on brand, and effective.

Go plant the seeds of AI-powered growth for 2024!

Inspiration for today’s Deep Dive from Jasper.AI.