Ad tracking blocked by Google — How to regain your marketing power
Ad tracking blocked by Google — How to regain your marketing power
ISSUE #67
On Janurary 4th, Google shook up the marketing world for business owners and marketers by implementing its new third-party data restrictio
TOGETHER WITH
▼
On Janurary 4th, Google shook up the marketing world for business owners and marketers by implementing its new third-party data restriction.
Generating ROI from third-party audiences is going to be way more difficult in 2024.
So this is officially the year to nurture your relationship with your owned, first-party audience—your email list.
When nurturing the relationships with your email list subscribers, you must think as farmers do about how they cultivate their land for ripe harvests.
What’s the experience like of your list members who are in your content garden? Do they feel respected and appreciated? Or just like one of the neglected plants?
In today’s Deep Dive, we take a trip through Marketing Town.
We see how poor farmers struggle to get people to their farms with lifeless and deserted gardens, and how rich farmers cultivate their gardens to attract many guests.
Let’s dive in!
A NOTE FROM ROEZAN
Struggling with dismal webinar attendance rates?
Every effort you make feels like it’s going to waste, as the registered participants constantly decide not to show up time after time.
Time, money, and energy are spent launching it only to lead to missed leads and lost revenue.
Some companies have come up with a more innovative approach.
Want to discover:
-
The simple but highly effective tweak to calendar placements that skyrockets turnout
-
A unique trifecta method that reignites attendee interest
-
One little bonus that ensures maximum live attendance
Download this free guide to implement the strategies & watch as seats fill up & your revenue soar to new heights.
Grab Your Webinar Attendance Boosting Guide Here →
DEEP DIVE –
The Rich and Poor Farmers of Marketing Town
In Marketing Town, on the large Google and Meta buildings in the town center, farmers place posters advertizing their farm’s produce and services to attract people to their farms.
But now Google and Meta have changed the advertizing rules, farmers must rely more on alternative ways to get customers.
Most farmers have gardens for their farms where the town’s people join the farm’s guest list. The more pleasant the garden, the higher the number of guests that visit the farm.
It’s become more important than ever for farmers to look after their gardens and their guests.
Google and other authorities set the rules for how farmers treat their garden guests.
Farmers who play by the rules and treat their guests well, prosper. Those who don’t stay poor.
The Poor Farmer’s Garden
The poor farmer neglects his garden and its guests. He doesn’t cultivate a garden that’s worthy of attention.
He knows the type of town’s people who need his farm’s produce and services, but he doesn’t know his guests.
He pitches his produce and services in the same way to everyone who enters his garden, as if they’re the same person…
He doesn’t remember who’s visited his farm or what they’ve done there…
Nor does he remember who’s seen his pitches and how they responded…
He doesn’t know or care about his guests. He doesn’t know how to cultivate a garden that makes them feel welcome.
And because he doesn’t care about his guests, he pitches them incessantly with ferocity, which upsets them and angers the garden rule makers.
Thus, the farm of a poor farmer forever remains as deserted as the neglected garden that cannot blossom.
Over at the rich farmer’s garden, she takes care of her guests. And she gives them a reason to keep returning and visiting her farm.
The Rich Farmer’s Garden
The rich farmer understands that not all guests are the same people. And she treats her relationships with them as such.
She groups her guests, knowing who’s ready for her pitches and who needs more time in the garden to learn about her produce and services, or just to be entertained and catered for.
But what keeps her guests returning to her garden week after week is her farm newsletter.
The Farmer’s Newsletter
The more entertained the guest, the happier they are.
Happy guests want to take the relationship forward; those who aren’t yet customers of the farm want to become customers; those who are customers want to become top buyers.
Rich farmers know this.
So they entertain and engage their guests with a regular newsletter.
Some produce a newsletter that’s a resource for their guests to learn about the farm’s industry, and how to use the produce and services to improve their lives.
Others have a community of guests.
Their newsletter tells tales of the community to encourage others to join.
And others monetize their newsletter by allowing other farmers to pay for sponsorships to advertize their farms.
They may also guests charge a subscription fee for exclusive content. Or they may sell the produce of other farms in the newsletter.
Regardless of the type of newsletter, it aims to engage its readers.
And all successful newsletters share the same qualities.
They Have the Best Content
Readers need to know that they can’t find the newsletter’s content anywhere else.
The content needs to be entertaining..
Educational…
Intriguing…
Unique…
Insightful…
Timely…
And relevant to the lives of its readers.
They’re Easy On the Eye
All readers like a newsletter that’s easy to read, and most like to skim read.
This is why rich farmers break up the text by changing size, font, and format.
They include numbered and bullet lists. They use horizontal lines to section off the content. They include headers and subheaders.
If the content is easy to digest, then readers will keep coming back to consume.
Offers Are Presented to the Right Guests, Appropriately
Though newsletters are designed to entertain, they still have room for promotions.
Rich farmers present different versions of the newsletter to guests based on their groups. Therefore, the offers presented to guests are most suited to them.
The best newsletters respect and reward the attention of their readers.
At least 70% of the content is helpful, with 30% or less being promotional.
This makes readers feel like they’ve gained from their attention more than they have given, and it pleases the garden rule makers.
Newsletters that have these qualities give guests on the farmer’s list a reason to keep visiting the farm’s garden, where the farmer can nurture their relationships.
The Power Is In the Hands of the Farmers
What’s to be learned from Google’s recent enforcement of data protection?
That it’s our responsibility to take care of the relationships with the audiences we own.
Many marketers and business owners focus too much on “more”…
More traffic…
More subscribers…
More customers…
But how many of these marketers are getting everything they can from what they already have?
What happens when the fish in your buyer pool swim too deep to be seen?
Will you cast more rods? Or will you feed the fish to draw them towards you?
Farmers of any produce—crops, vegetables, meat, poultry, fish, beans, tea—all cultivate their land for prosperous harvests.
Try running your business like a farm. Change how you reap and see what you sow.
We hope you enjoyed today’s Deep Dive.
See you next week!
TODAY GROWTH PICKS
Need A New, Winning Strategy In 2024?
Globally renowned strategy expert for small and medium sized businesses, Marc Sniukas, is set to help a handful more businesses win in 2024.
Need a strategy that drives growth, boosts financial performance, and enables you to lead with laser-focused clarity?
Book Your Free Strategy Session Today
Stay Top of Mind With The People Most Likely To Buy From You
Free “Daily Needle Mover Cheat Sheet” to help your company do business development better & faster to grow sales and gain momentum.
Download The Cheat Sheet From Joy Bufalini
A NOTE FROM BOTBUILDERS
WANT TO GET REAL RESULTS WITH A.I… BUT NOT SURE WHERE TO START?
At the end of the day, all you care about is generating leads, maximizing sales and improving support.
Learn step-by-step how to scale your small businesses with A.I., even if you have zero experience or technical skills.
It’s time to finally put A.I. to work for you.
Join the free webclass to learn how to start producing results 24/7 →
Thanks for reading
Thank you for reading today’s Growth Memo! We hope you enjoyed it.
See you in a few days!
FOR MARKETERS
WHO ARE READY
TO GROW.
[wpforms id=”179″]
Written By:
At Growth Memo, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all visitors. We understand that you care about how the information you provide to us is used and shared. We have developed a Privacy Policy to inform you of our policies regarding collecting, using, and disclosing information we receive from our Website users. Federal Filing operates the Website. Our Privacy Policy, along with our Terms & Conditions, governs your use of this site. By using https://www.TheGrowthlMemo.com/ or accepting the Terms of Use (via opt-in, checkbox, pop-up, or clicking an email link confirming the same), you agree to be bound by our Terms & Conditions and our Privacy Policy.
Suppose you have provided personal, billing, or other voluntarily provided information. In that case, you may access, review, and make changes to it via instructions found on the Website or by emailing us at team@thegrowthmemo.com. To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the “unsubscribe” link located at the bottom of any marketing email. Emails related to the purchase or delivery of orders are provided automatically – Customers cannot opt-out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases (for example, if we have a legal obligation to keep it for specific timeframes). If you have any questions, reply to this email or visit our Website to view our official policies.
