“Stealing is a felony. Stealing smart is an art.” — Brian Kurtz, marketing master from the golden era of advertising (1970-1990).

Scott Oldford here. Serial entrepreneur, business mentor and owner of 40 online businesses (including the Wisdom Group.) I want to share my Black Friday strategy with you, so you can take note of what you see today…

How cool would it be to have your own TV ad? You’d instantly become the young Tony Robbins of your niche.

Was Batman a fraud? A “superhero” without superpowers… No.

Why do some creators and brands go mega on social media, while others scrape the bottom of the barrel for comments and likes?

Did you know the greatest marketers of all time don’t follow trends? It’s true. If you’re into dieting, they won’t tell you to “eat a balanced diet.”

Dino Gomez once invested $36,000 in a program without talking to someone on a call first. Why was he so confident about this big decision?

Why go fishing for leads when you can have them swim right to you? Most marketers cast a wide net to catch leads. They cold call, DM and pitch for business.